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*** 10 things you should know before hiring a real estate broker ***


“It's important that you make the right decision about who will handle what is possibly the biggest financial investment of your life. "


Real estate brokers are different from each other. If you decide to use the services of a real estate broker to sell or buy a property, you need certain relevant information before making a decision.


A real estate broker can cost or save you thousands of dollars.


Choosing a real estate agent is one of those big issues that can cost or save you thousands of dollars. There are some very specific questions you should ask to ensure you have the best representation for your needs. Some real estate brokers may prefer that you not ask them these questions because the knowledge you gain from their honest answers will give you a very good idea of ​​what result you can expect if you choose them as your real estate brokers. Let's be honest; in real estate, as in life, not all things are created the same.

Hiring a real estate broker is just like any other hiring process - you decide. It's important that you make the right decision about who will be handling what is possibly the biggest financial investment of your life.


1 . What makes you different from other brokers? Why should I list my house with you?

The real estate market is tougher than 10 years ago. What unique marketing plans and programs does this broker have in place to ensure that your home positively stands out from other homes that compete with it? What are the different things that this broker offers to help you sell your home in the shortest time with the least hassle and at the highest price?


2 . What are the results obtained and the reputation of your company in the market?


It seems like real estate brokers everywhere are bragging about being the best at this or that, or counting you how many homes they've sold. Like many homeowners, you are probably immune to this kind of information. After all, you have to be thinking to yourself, "Why do I care how many homes this agent has sold more than the other." The only thing that interests me is that this broker can sell my house quickly and at the highest possible price. "

Obviously, because you want your home to sell quickly and at the highest possible price, you should ask the real estate brokers you are interviewing for the number of homes they have sold. I'm sure you agree that real estate success lies in selling properties. If one broker sells more than another, ask yourself "What is the reason?" And "What are these two brokers doing differently?" "

You will be surprised to know that many real estate brokers sell less than 10 homes per year. With this result, it is difficult for them to do dynamic marketing for your home because they cannot raise the money necessary to be able to pay for advertising and special programs to give your home high visibility. Also, with this low level, they cannot afford to hire an assistant i.e. they run all over the place trying to do all the components of the job on their own. In short, the service they provide you can suffer.


3 . What are the marketing plans for my home?


How much does this broker spend on advertising the homes in their directory compared to other brokers you interview? In which media or social networks does it place its ads? What does he know about the effectiveness of one medium compared to another?


4 . What has your company sold in your area?


Brokers should bring you a complete list of homes they have sold and other comparable sales in your area.


5 . Who controls your advertising: you or your real estate broker?


If your broker does not have control over his own advertising, then your home will have to compete for advertising space not only with the other houses in the broker's directory in question but also with those in the directory of every other broker in the real estate agency. .




6 . On average, when the homes listed in your directory are sold, how close is the selling price to the asking price?

This information is available from the real estate board. Is the performance of this broker higher or lower than the average of the real estate board? The answer to this question will help you predict the price point you will get for selling your home.


7 . How long does it take you on average to sell a house?

This information is also available from the real estate board. Does this broker tend to sell faster or slower than the real estate board average? Answering this question will help you predict how long your home will stay on the market before it is sold.


8 . How many buyers are you currently working with?

Obviously, the more buyers your broker works with, the more likely you are to sell your home quickly. It will also have an impact on the price because a broker who has many buyers can create an auction atmosphere where many buyers will bid on your home at the same time. Ask them to describe the system they will put in place to attract buyers.


9 . For reference, do you have a list of clients that I could contact?

Ask to see the list, then do a mini random survey.


10 . What if I am not happy with the job you are doing to sell my house?

Can I cancel my contract? Beware of brokers who get you stuck in a long-term brokerage contract. How confident is your broker of the service they will provide you? Will it allow you to cancel the contract without penalty if you are not satisfied with the service provided?

Carefully and objectively evaluate the responses of each of the real estate brokers to these 10 questions. Who will give you the best results? These questions will help you make the right decision.

Describe your House for a free evaluation

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